The Importance of a Self SWOT Analysis and Why You Need to Do One

Posted by Spencer Lanham on Feb 16, 2021 9:00:00 AM

What is a SWOT analysis and what is it generally used for? A SWOT analysis describes a business’ strengths, weaknesses, opportunities, and threats. Imagine a company designing a new product. Performing a SWOT analysis will help the design of the product before its launch. Businesses will perform analysis for strategic management, segmenting products and consumers, and to help change their overall business image.

Strengths and weaknesses are always internal, while opportunities and threats are always external. Since the creation of the SWOT analysis, there have been other ways it has been used. To know more about the SWOT analysis, check out OurFirstJobSearch. Self SWOT analysis is a great way to understand yourself and applying for jobs. Performing this analysis before applying for jobs or even deciding a career path will help you gain more knowledge and help you with the next step of your career path.


Knowing what your weaknesses and threats are will help you turn them into strengths and opportunities. Just because you have more strengths than weaknesses does not mean you cannot improve on your weaknesses. It's important to figure out your opportunities and threats because you can use those opportunities for your own advantage to eliminate a threat. For example, a threat could be that other individuals have more experience or qualifications than you, but an opportunity could be completing marketing certifications to gain experience. While completing the certifications, you are taking away a threat while adding strengths to your resume.

A self SWOT analysis will help you realize what you need to work on and how you can improve because employers will ask you a question regarding your strengths and weaknesses. Making the self SWOT analysis based on a job description will help you stand out from your peers that are applying for the same job. It helps open your mind and finds strengths and opportunities that you have not thought of. Reasons to perform a self SWOT analysis include:

  • To help you find possible career directions
  • To obtain strategies to achieve goals
  • Help you better understand yourself
  • Is perfect tool for job searching
  • Allows you to gain an edge over your peers
  • Helps you find your passion   

With all of the benefits of creating a self SWOT analysis, I believe it is a vital part in one’s journey in finding their perfect career. This starts with being honest to yourself. The more opportunities and threats that you have, the more successful you’ll become because those threats could be changed into strengths or opportunities depending on how determined you are.

For more information and more help visit these useful blogs:

How to Network with Friends and Family

The Importance of Researching Before Interviewing

Topics/Tags/Categories: Resume, Selling Yourself

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