How To Properly Research a Company

Posted by Alvaro Carreira on Oct 31, 2019 10:45:22 AM

Carreira, Alvaro

You have an interview and don't know how to start?

You have seen an interesting job offer. You have sent your resume and you got selected for the next phase of the interview process! You already have day and time for the interview, but having reached this point does not mean you have time to relax. Now, it is important to learn as much as possible about the your potential employer. 

Understanding the company helps you interview with confidence. Also shows interest in the company and helps differentiate you from other candidates. That’s something that will surely play in your favor in the selection process.

How do we start?

The Internet is a great source for finding useful information about a company. First, check their corporate website and their blog. The objective is not to take a quick look but to look for relevant information that allows you to answer questions about the activity of the company, the sector, the products it offers, and the clients it addresses. It is also useful to understand the mission, vision, and values of the company. Thus, you get an idea about whether your profile fits with the culture of the organization.

Can social media help?

LinkedIn is another great source of information. In this social network, in addition to seeing the company's corporate profile, you can see if you have contacts with professionals who work or have worked there. These people can provide you with valuable information. Also, if you know the name of the person who is going to interview you, through LinkedIn, you can learn more about them. (Want a tip? Access these professional profiles anonymously.) Other social networks such as Facebook, Instagram or Twitter will also give you information about the company from another perspective. The content in these social networks allows you to see the type of content they like, their relationship with their customers and users, as well as their reputation.

Where else to look?

Another source of information is reading news and other information you find through search engines. Review news about the company and the sector. Knowing what’s going on in the industry, helps you create informed answers to questions that arise during the interview.

Remember that the basic information you should know is:
• The history of the company,
• their values and culture,
• the sector in which it operates,
• the activity it performs and
• the products it offers.

So, research, research, RESEARCH!

Thanks for reading. We hope you found this helpful! Please share any tips you’ve used in the comment section. For more posts like this, click the link below to OurFirstJobSearch.

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Topics/Tags/Categories: Job Search, Job Research

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