10 certifications you can earn to increase your future salary and potential job opportunities.
Why It Matters
Instead of missing out on potential opportunities or a higher salary why not take advantage of the internet and earn valuable certifications now.
Before you begin your professional career wouldn’t you like to have an edge on the competition and certifications that impress your potential employers. By obtaining just one certification you could see an increase in job opportunities and a potential increase in salary when you get an offer. Most of the certifications listed translate directly to the work that would be completed in their respective workplace, having the training to perform those tasks more effectively.
The certifications offered by HubSpot are listed first because they are internationally recognized and some of the most information packed lessons offered in this list. In order to complete each of these lessons HubSpot has several professionally made videos for you to enjoy and learn from. Attached to each course in the upper right-hand corner is a “Study Guide” which has a breakdown of the entire course you just took for you to download. This can be useful if you are someone who needs to review a topic more than once to fully retain all of the information provided.
- HubSpot – Inbound Marketing
HubSpot gives a description of what you can expect to learn while taking the course:
“Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. By the end of this certification course, you’ll be well on your way to building your inbound marketing strategy.”
In this certification you will be required to cover 10 lessons which HubSpot does an excellent job of covering every aspect of Inbound Marketing in each lesson. The 10 lessons you can expect to take are: Inbound Marketing Fundamentals, Planning a Long-Term Content Strategy, Creating a Blog Post, Creating Topic Clusters and Pillar Pages, Understanding Social Media Promotion, Developing a Conversational Growth Strategy, Understanding Conversion Strategy, Understanding Lead Nurturing, Aligning Your Marketing With Sales and Applying a Customer Marketing Approach.
Estimated Completion Time: 5 hours
Exam: 8 Quizzes, 1 Final Exam (must receive a score of >80% to obtain the certification)
Cost: Free
- HubSpot – Email Marketing
HubSpot gives a description of what you can expect to learn while taking the course:
“This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts. At the end of this course, apply what you've learned with the email marketing tools that come free in your account.”
In this certification you will be required to cover 10 lessons which HubSpot does an excellent job of covering every aspect of Inbound Marketing in each lesson. The 11 lessons you can expect to take are: Understanding Email Marketing, Creating a Contact Management and Segmentation Strategy, Sending the Right Email, Creating a High-Performing Email, Understanding Email Deliverability, Outlining the Design of Your Marketing Emails, Analyzing Your Marketing Emails, Testing Your Marketing Emails, Developing Relationships With Lead Nurturing, OPTIONAL: Get Started with HubSpot Free Email and Email Marketing Certification Next Steps.
Estimated Completion Time: 4 hours
Exam: 9 Quizzes, 1 Practical Exercises, 1 Final Exam (must receive a score of >80% to obtain the certification
Cost: Free
- HubSpot – Social Media Marketing
HubSpot gives a description of what you can expect to learn while taking the course:
“The Social Media Marketing Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers. In other words, social media is the ultimate way to do inbound marketing. Invest in your business' growth and your career by learning how to: build an effective social media strategy, set up social listening and moderation, create social content, extend your reach, excel in digital advertising, measure ROI, and more.”
In this certification you will be required to cover 10 lessons which HubSpot does an excellent job of covering every aspect of Inbound Marketing in each lesson. The 10 lessons you can expect to take are: Developing a Social Media Strategy, Social Media Listening and Monitoring, Building a Content Strategy for Social Media, Social Media Calendar Template Tutorial, Extending Your Reach on Social Media, Using Social Media to Build One-to-One Relationships, Introduction to Social Media Advertising, Measuring Your Social Return on Investment, Essentials for Continued Success with Social Media and Social Media Next Steps.]
Estimated Completion Time: 6 hours
Exam: 29 Quizzes, 1 Final Exam (must receive a score of >80% to obtain the certification
Cost: Free
- HubSpot – Inbound Sales
HubSpot gives a description of what you can expect to learn while taking the course:
“The Inbound Sales Certification covers the basics of an inbound approach to sales. This course is for individual sales reps who are looking for actionable tips to use in their next call or meeting. You’ll learn how to identify new prospects, connect with them, explore their needs, and advise them on a path forward.”
In this certification you will be required to cover 5 lessons which HubSpot does an excellent job of covering every aspect of Inbound Sales in each lesson. The 5 lessons you can expect to take are: Inbound Sales Fundamentals, Prioritizing Active Buyers Over Passive Buyers, Earning the Attention of Today’s Empowered Buyer, Understanding the Buyer’s Context and Delivering Personalized Sales Presentations.
Estimated Completion Time: 3 hours
Exam: 5 Quizzes, 1 Final Exam (must receive a score of >80% to obtain the certification
Cost: Free
- Google – Ads
Google is a tech leader in advertising and search engines, obtaining a certification from them on how to optimize their advertising resources is beneficial for years if not decades to come. There are six different google ad certifications you can obtain: Google Ads Search, Google Ads Display, Google Ads Video, Shopping Ads, Google Ads Apps and Google Ads Measurement. Since all six of these certificates are offered for free it would be most beneficial to you and your future self that you take all six as close together as your schedule allows.
Cost: Free
- Google – IT Support
It should go without saying that Google has a dominant command of the current IT world. If you are looking for a job or career in IT then Google's IT Support Certification would serve you well. There is no relevant experience necessary to take the course and it is 100% remote. It should take you no more than 10 hours of studying a week to complete this course. Roughly 80% of those who completed the course saw a career impact within six months.
Cost: Free
https://grow.google/certificates/#?modal_active=none
- Google – Data Analytics
If you are planning on running any ads on google or need to be able to analyze the results then this certification is right for you. The vast amount of data collected by google whenever someone runs an ad with them can be overwhel
ming to understand and interpret. However, Google is offering this certification in March of 2021 to assist you with just that issue.
Cost: Free
https://grow.google/certificates/#?modal_active=none
- Google – UX Design
Another certification that Google is offering in March 2021 is their UX Design course. This course as described by Google is designed to teach people how to make digital and physical products easier and more enjoyable to use.
Cost: Free
https://grow.google/certificates/#?modal_active=none
- Amazon – AWS
Amazon is a world leader in cloud software, so when
they offer a certification that teaches you how to operate their services more effectively you should take it. While it is one of the more expensive courses on this list given Amazon’s reputation any company you apply to will be impressed to see this certification on your resume.
Cost:
Foundational-level - $100
Associate-level - $150
Professional-level and Specialty - $300
https://www.aws.training/Certification
- PMI – Project Management
PMP is a certification that would be useful to have when applying to any company that deals with projects, which is why this course would be so beneficial to earn. In order to earn this certification, you must apply to take the course and exam. The requirements are as follows:
A four-year degree
36 months leading projects
35 hours of project management education/training
Or
A high school diploma or an associate’s degree (or global equivalent)
60 months leading projects
35 hours of project management education/training
PMI also boasts that those who have a PMP certification had a 25% higher media salary in the U.S. than those who do not.
Cost:
$450 – 500 (Depending on the exam you choose to take)
https://www.pmi.org/certifications/project-management-pmp
Do your future self a favor and obtain one or more of the certifications listed above.
Now you have the needed the information to, if you decide to, obtain any of the certifications listed. Each certification has its own benefits for its particular industry, however, switching career paths in the future is always a possibility. Having one or several of these certifications on your resume will lead to increased opportunities and financial gain for you and your future self.
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