When I first entered college I thought I was marketable with all the right resources I needed. There was the college’s first job fair of the semester a few weeks in and I felt prepared for it. I went in with my resume, business card and myself to market to these employers that I am the best fit for their company. What I remembered of that day was that I had a lot of great conversation with employers but they seemed to always have a confused face they had when they saw an overly ambitious applicant as me without a LinkedIn profile. They questioned why I did not have one and immediately the mood of the conversation changed.

A LinkedIn profile is how they choose to engage with us these days and we need to know how to best set up a profile for optimal performance. Here are some tips on created your very own LinkedIn profile: